News

Australia will bring its largest fine wine showcase of more than 100 brands to Chengdu trade shows this March, off the back of a surging demand for premium wine in China

A record 61 Australian wine exhibitors showcased some of the country’s finest wines at China’s leading international wine and spirit expo ProWine China, from 12 to 14 November.

Winners of the seventh annual Wine Australia China Awards were honoured at a gala dinner in Shanghai on 11 November 2019 for championing the Australian wine category in China.  

A big month of China wine events in November 2019 has seen Australian wine producers travel to Shanghai for back-to-back trade and media engagement opportunities.

Australian wine exports to China (including Hong Kong and Macau) have reached a record value of $1.25 billion, an increase of 18 per cent, with average value increasing by 40 per cent to $8.42 per litre FOB in the 12 months to September 2019.

No and low alcohol wines and wine products are attracting a lot of attention lately. This segment is forecast to grow by 15 per cent per annum globally over the next five years, compared with less than 1 per cent for total wine volume.

Early signs suggest that global wine production (supply) and consumption (demand) may be closer together in 2021 than they have been since 2017. However, physically bringing wine and consumers together may be harder than ever before, as turbulence in wine markets and shipping routes disrupt global wine trade.

The rise in popularity of lighter and medium-bodied red wines around the world has seen a resurgence in Australian Grenache in recent years. 

South Korea was ranked as the second most attractive wine market in the world in 2020 according to Wine Intelligence. Now, it has jumped from Australia’s 15^th export market by value to 10^th in the past 12 months.

In the year ended June 2021, Australian wine exports decreased by 10 per cent in value to $2.56 billion and by 5 per cent in volume to 695 million litres (77 million 9-litre case equivalents).