News

Australian wine took centre stage in Shanghai this week with a record-breaking presence at ProWine China 2018, the leading international trade fair for wine and spirits, at the Shanghai New International Expo Centre.

The Wine Australia China Awards last night honoured wine trade professionals who have made outstanding contributions to promoting and raising awareness of Australian wine in China.

Wine Australia is gearing-up for two of the wine sector’s major China events for 2018 – the 6^th annual Wine Australia China Awards and ProWine China – both supported by the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package).

Australia has cemented its position as a highly popular country precinct at the 10^th Hong Kong Wine & Dine Festival (25–28 October), Hong Kong’s largest consumer-facing event that attracts more than 144,000 attendees.

Alibaba Group is partnering with Wine Australia to drive sales of Australian wine at the third annual 9.9 Global Wine and Spirits Festival (9.9天貓全球酒水節) on 9 September 2018.

Australia’s wine exports have grown significantly to the United Arab Emirates (UAE) in the past 5 years, from $13.6 million in 2013 to $31.1 million in 2018. The UAE is now the eleventh biggest destination for Australian wine exports by value

Australia is the biggest market for Australian wine, but how does it compare with other wine markets in terms of opportunities? In this Market Bulletin, we take a look at current conditions in the Australian wine market and its advantages and disadvantages for local wine producers.

The latest research with the trade in the United States of America (USA) points to how Australian wine can grow its share of the premium segment of world’s largest wine market.

Much like judging a book by its cover, the style of a wine can determine many of the expectations a buyer has well before tasting it. A consumer may look at a bottle of red and make inferences about not just colour and taste, but also the wine making technique, time spent ageing, and even the region where the grapes were grown.

More Australian wine is exported to Europe than to any other continent. In 2018, almost 40 million cases of Australian wine were shipped to Europe compared with 26 million cases to North America and 24 million cases to Asia.