News

Australia’s rich diversity of world-class wine will be showcased at Wine Australia’s China Roadshow (21–29 May 2019) – the largest travelling Australian wine tasting in China.

Australian wine took centre stage in Shanghai this week with a record-breaking presence at ProWine China 2018, the leading international trade fair for wine and spirits, at the Shanghai New International Expo Centre.

The Wine Australia China Awards last night honoured wine trade professionals who have made outstanding contributions to promoting and raising awareness of Australian wine in China.

Wine Australia is gearing-up for two of the wine sector’s major China events for 2018 – the 6^th annual Wine Australia China Awards and ProWine China – both supported by the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package).

Australia has cemented its position as a highly popular country precinct at the 10^th Hong Kong Wine & Dine Festival (25–28 October), Hong Kong’s largest consumer-facing event that attracts more than 144,000 attendees.

An independent economic report produced by AgEconPlus, commissioned by Wine Australia, has revealed that the Australian wine sector (defined as the aggregate of the grapegrowing, winemaking, and wine tourism subsectors) contributes $45.5 billion to the Australian economy each year.

Wine businesses are increasingly recognising the value of direct-to-consumer (DTC) wine sales, with this channel reaching an estimated $1 billion in 2018–19, driven by year-on-year value growth of 9 per cent.

Australian consumers are reasonably patriotic in their wine choices, with 82 per cent of wine consumed in Australia coming from Australian wine brands. However, wine imports from international competitors are on the rise. The volume of imported wine entering Australia hit 100 million litres for the first time in 2018–19.

Wine in cans is an emerging category that is seeing growth in consumer sales in Australia and overseas, thanks to its versatility, affordability and convenience.

It can be a little daunting for first-time exporters to know where to find information about different export markets and how to determine the markets and price points that best suit their products.