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Tokyo Trade Tasting 2022

11 October 2022
11 Oct 2022 Happo-en,1-1-1 Shirokanedai, Minato-Ku, Tokyo, Japan
Event finished
11 Oct 2022
Details &
Happo-en,1-1-1 Shirokanedai, Minato-Ku, Tokyo, Japan
Event finished

Australian Trade and Investment Commission Japan and Wine Australia are excited to invite you to participate in the Australian Wine: Tokyo Trade Tasting 2022! The in-person tasting event for Japan's most influential wine trade and media, will showcase and celebrate Australian wines being enjoyed in Japan and the people, places and stories that make our wine unique.

We are pleased to present this opportunity to unite after a difficult trading time, and embrace the Australian spirit that brings us together in celebration of the wine we produce. Supported by an education program, we will demonstrate unified support from Australia for the Japanese wine trade and reconnect with old and new friends in this face-to-face tasting event.

Continually fueled by the Japan-Australia Economic Partnership Agreement (JAEPA), Australian wine exports to Japan have increased from $39 million to $50 million since the JAEPA ratified on 15 January 2015, with a 15% increase in the previous 12 months despite the challenging operating environment.

This tasting showcase will be open to existing wineries in market via representation at the event by their importer or agent, and will culminate in networking drinks for participating importers and delegates. The event will be held at Happo-en on 11th October 2022 and we anticipate approximately 400 media and trade guests will attend.

Event Details

Tentative schedule, subject to change:

  • Masterclass - 10.00am – 12.00pm
  • Formal welcome and delegate speeches – 12.30pm - 1.00pm
  • Tasting showcase – 1.00pm - 5.00pm
  • Networking drinks – 5.30pm - 7.00pm

Registration for participation will be managed by the wineries for this event, however we request that you speak with your importer to confirm their support prior to registration. Importers and agents will be allocated tables based on the number of their wineries registered for the event, and will be asked to nominate the SKUs to be showcased at the event.

Participating in this event may help you and your brand:

  • Showcase your wine and discuss business opportunities
  • Discuss new business opportunities with importers and their customers
  • Work with us to boldly present the Australian category at its best
  • Increase the viable Japanese wine trade contacts

11 Oct 2022
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Expressions of Interest are now closed

Expressions of Interest opened on 19 July 2022 and closed on 15 August 2022.

This event is promoted to Australian wine businesses between the above period via the Wine Australia website, marketing newsletters and regional communications.


The cost to participate in this event is A$700 (exclusive of GST) for up to 5 SKUs* per winery.

*Wineries must be represented at the event by their importer. Importers to nominate SKUs to be showcased.

For this event to go ahead, we need 29 full tables to be subscribed.

If you are a state government or regional association interested in partnering on this opportunity, please contact

Participation Criteria

  • Participation is only open to wine producers as well as agents, distributors or exporters, and importers working directly with the winery/ies.
  • Winery brands only (no private labels, bulk wines, export-only labels, OEM etc.
  • Brands must demonstrate existing sales in the Australian domestic market.
  • At least one wine from each brand to be showcased has received 90 points and above from a widely recognised and reputable third party.
  • Participation may be subject to a maximum number of tables. Wine Australia will represent its stakeholders fairly and endeavour to meet all space requests.
  • Participation is at the discretion of Wine Australia.