Wine Australia
Wine Australia

What is the $50m Package?

The Australian Government  invested $50 million to grow Australia’s wine exports and showcase the nation’s wine tourism offering in key markets.

The program, known as the Export and Regional Wine Support Package, concluded on  30 June 2021.

Components of the $50 million Export and Regional Wine Support Package included:

  • targeted marketing campaigns in China and the USA
  • capability development programs; and
  • wine export and international wine tourism grants.

Read more about the benefits of the $50m Export and Regional Support Package here.

What's happening?

Benefits of the $50M Package
The Australian Government has invested $50 million to transform the Australian wine sector by showcasing the nation’s wine tourism offering and driving demand for Australia’s wine exports, with its Export and Regional Wine Support Package.
Capability development
Helping Australian wine businesses to become export and tourism-ready through capability building workshops.
Grant initiatives
Grant activities and projects supporting wine export growth and international wine tourism initiatives.
Australian Wine Tourism
Investment in developing wine-related functionality in the national tourism online platform to attract tourism to Australian wine regions.

Want more information?

Email us or phone (08) 8228 2000


This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.